Bulliez Rescue

Identity concept for Brave Heart Bulliezrescue rebrand.

This concept skillfully captures the muscular strength and affectionate, friendly nature of Bulliez. A carefully chosen typeface reflects these attributes, enhanced by a heart-shaped paw print that seamlessly integrates with the font, serving as a versatile motif.

The design embodies Bulliez’s vitality while paying homage to their predominantly blue visual perception. A thoughtfully curated palette of varying blues playfully highlights their deep-seated loyalty, adding a creative and eye-catching touch.